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HELSINKI, FINLAND

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Dinindu Herath.

Marketing & Business Development professional building efficient, data-driven growth.

9 years across international B2B, export and commercial analytics. Founder. Operational excellence in practice.

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Dinindu Herath, professional headshot
9+
years in B2B, export & marketing
7
roles across 5 industries
2
new export markets opened
2
ventures founded in Helsinki

02About

Connecting the dots between people, processes and data.

COMMERCIAL THINKING. PRACTICAL IMPACT.

My path started in food science and grew into international trade, marketing and business development. Working across coffee, tea, natural products and testing services taught me to connect technical understanding with commercial needs.

Today, based in Helsinki, I bring that experience to analytics and process improvement. I am interested in the details that make growth work: a clearer decision, a better handover, a process that gives people time to focus on what matters.

03Why hire me

Four reasons, each backed by something I actually did.

01

I open markets

Germany & Lithuania entered as new export destinations

02

I deliver with little budget

Commission-only partner model — zero upfront cost

03

I find value in data

€5,000 order found in an unread inbox

04

I build & validate

Founded DATiiQ and the b2breeze concept

04Proof, not promises

Four stories that show how I work.

Entering Germany with zero budget

01 · Ceylon tea export

Entering Germany with zero budget

  1. 1
    Challenge

    Germany looked promising — but no budget for travel or campaigns.

  2. 2
    What I did

    Recruited German professionals on LinkedIn as commission-based intermediaries.

  3. 3
    Model

    They approached buyers locally; commission paid only after the buyer paid us.

Result

Germany became a new export destination — with no upfront cost.

“Resourcefulness often matters more than resources.”
Read on LinkedIn
Finding the hidden €5,000 client

02 · Link Natural Products

Finding the hidden €5,000 client

  1. 1
    Challenge

    Thousands of Facebook messages left unread since 2017.

  2. 2
    What I did

    Exported them to Excel with IT and filtered for corporate emails — real buying intent.

  3. 3
    The find

    A Lithuanian importer had asked about our flagship ‘Samahan’. Nobody replied.

  4. 4
    Closing

    Sent samples plus more products, secured full payment upfront, handled export end to end.

Result

€5,000 first consignment shipped to a brand-new market.

“The most valuable insights are often already there — waiting for someone structured enough to find them.”
Read on LinkedIn
Field research at the world’s largest food fairField research at the world’s largest food fair

03 · Anuga 2025 · Cologne

Field research at the world’s largest food fair

  1. 1
    Why

    Validate b2breeze and understand how B2B food exporters work trade fairs.

  2. 2
    What I did

    Met exhibitors at the SUVI Finnish national stand and independent Finnish brands.

  3. 3
    Learned

    How leads are captured, lost and followed up after a busy fair.

Result

Conversations with 11 Finnish food professionals that shaped the b2breeze concept.

“Understand the workflow before trying to change it.”
Read on LinkedIn
Edilm — packaging that dissolves in hot waterEdilm — packaging that dissolves in hot water

04 · University of Helsinki · Zero Waste Challenge

Edilm — packaging that dissolves in hot water

  1. 1
    Challenge

    Zero Waste Challenge: rethink single-use packaging.

  2. 2
    My idea

    A seaweed-based sachet for noodles and similar products that dissolves in hot water.

  3. 3
    My role

    CEO of the team — led the concept, pitch and team direction.

Result

1st place — Edilm won the challenge.

“Sustainable, waste-free and convenient can live in the same product.”
Read on LinkedIn

05Career map

Nine years at a glance.

Each bar is one role. Colour shows the type of work.

Bureau Veritas
Link Natural Products
Hemsons International
Shan Teas
Colombo Coffee Co.
MSc, University of Helsinki
DATiiQ & b2breeze
  • Sales & business development
  • Marketing & brand
  • Founder
  • Studies

Skill mix

  • International B2B & export
  • Marketing & brand
  • Go-to-market & pricing
  • Excel & data analysis
  • Power BI & SQL
  • Lean / DMAIC
  • Sustainable product innovation

Self-assessed. Power BI, SQL and Lean Six Sigma are being actively developed.

06Core strengths

A commercial perspective. An analytical mindset.

01

International Business Development

Market exploration, export relationships and customer conversations across cultures.

02

Marketing & Digital Strategy

Positioning, go-to-market planning and digital channels that connect with customer needs.

03

Commercial Analytics

Power BI, SQL and Excel — turning commercial questions into clearer, data-informed decisions.

04

Process Improvement & Operational Excellence

Understanding variation, reducing waste and building repeatable ways of working.

07Featured venture

CEO & CO-FOUNDER · 2025—PRESENT

DATiiQ.

Making data understanding accessible.

DATiiQ offers statistical coaching, data analysis tutoring and BI consulting for students, researchers and companies in Helsinki.

Visit DATiiQ
  1. 01Analyse
  2. 02Explain
  3. 03Teach
  4. 04Empower

I lead the business side: go-to-market, pricing, partnerships and customer acquisition.

08Founder journey

b2breeze

Live concept · validation ongoing
  1. Idea
  2. Build
  3. Validate
  4. Commercialise

An AI sales workspace for B2B teams.

b2breeze is built and running, but not yet commercialised. I’m validating it with real users before scaling.

Meeting intelligence

Transcripts → summaries & next steps

Card scanner

Snap a card, get the contact

Pipeline

Stages, deal value, reminders

AI outreach

Personal follow-up emails

Try b2breeze

09Experience

From international trade to data-driven ventures.

  1. 2025 — Present

    Helsinki, Finland

    DATiiQ

    CEO & Co-founder

    • Leading go-to-market, pricing and customer acquisition. [ADD METRIC]
    • Developing partnerships for statistical coaching and BI consulting.

  2. Oct 2025 — Present

    Helsinki, Finland · Live concept, in validation

    b2breeze

    Founder

    • Built an AI sales workspace: meeting intelligence, card scanning, pipeline and AI outreach.
    • Ran field interviews with 11 Finnish food professionals at Anuga 2025.

  3. 2023

    Colombo, Sri Lanka

    Colombo Coffee Company

    Business Development Manager

    • Launched the shop.coffee.lk e-commerce store and supported new brands. [ADD METRIC]
    • Built relationships with the Export Development Board.

  4. 2022 — 2023

    Colombo, Sri Lanka

    Shan Teas

    Senior Marketing Executive

    • Worked on branding, market research and new product development. [ADD METRIC]
    • Explored buyer markets for value-added and bulk tea.

  5. 2021 — 2022

    Colombo, Sri Lanka

    Hemsons International

    Assistant Manager — Sales & Marketing

    • Managed lead generation and government and private-sector key accounts. [ADD METRIC]
    • Developed sales and promotional approaches.

  6. 2019 — 2021

    Gampaha, Sri Lanka

    Link Natural Products

    Assistant Manager — Exports & Business Development

    • Turned years of unread Facebook enquiries into a €5,000 first export order to Lithuania.
    • Supported digital campaigns and brand management across international herbal and Ayurveda markets.

  7. 2017 — 2019

    Sri Lanka

    Bureau Veritas Consumer Products Services

    Business Development Executive

    • Built client relationships and managed the sales pipeline. [ADD METRIC]
    • Worked toward monthly commercial targets in testing services.

10Better ways of working

Six Sigma & Operational Excellence

Lean Six Sigma: in progress

I apply DMAIC thinking to everyday work: define the problem, measure what happens, analyse the causes, improve the process and put controls in place. In high-volume restaurant shift operations, this means paying attention to handovers, bottlenecks and avoidable rework. My focus is on reducing waste and using data to support decisions — without losing sight of the people doing the work.

  1. DDefine
  2. MMeasure
  3. AAnalyse
  4. IImprove
  5. CControl

11Insights

Notes on growth and better operations.

12Education & certifications

A foundation in science, marketing and analytics.

  • University of Helsinki

    MSc, Food Sciences

  • CIM

    Postgraduate Diploma; Diplomas in Marketing and Digital Marketing

  • Asia e University

    Executive MSc, Digital Marketing

  • Power BI: Integrating AI
  • Excel: Economic Analysis and Data Analytics
  • Data Analytics for Business Professionals
  • Become a Business Intelligence Specialist

13Let's connect

A conversation is a good place to start.

For roles, partnerships and conversations about commercial growth and operational improvement.

dinuherath316@gmail.comLinkedIn

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